Over the past few years we have used the overlay service to kick start a major giving program, add more donors to portfolios, & to segment the file for a capital campaign assessment as well as preliminary work on a planned giving program. The cost is extremely reasonable for the return & all nonprofits can benefit from the detailed results from DonorMagic.
Royce W. Gibson
Director Development & Membership
Appalachian Trail Conservancy
DonorMagic Screening
Decisions, Not Just Data
Determining who in your database to target for a particular campaign can be a challenge. Traditional prospect research and wealth screening can be costly and typically only target a segment of your donors. Often times, the result is a lot of data, but without tools and effective strategies to use it to improve the effectiveness of your fundraising campaigns.
With DonorMagic Screening & Data Enhancement, you get insights on virtually every donor or prospective donor in your database, AND strategies to help you effectively use this information to better target your fundraising efforts. Our unique process combines public and proprietary data on over 110 million people, plus valuable data hidden in your database, to provide a comprehensive analysis on all of your donors. Plus, you will receive a plan to help you target your donors with the right cultivation and solicitation strategy for:
- Annual Appeals
- Capital Campaigns
- Major Giving/Moves Management
- Planned Giving
Key Benefits & Features:
- Better understanding of your donors provided by a comprehensive demographic profile, including detailed household and wealth data on every donor
- Your entire database ranked and segmented for annual, major, and planned giving
- A thorough analysis and review of your results is included that provides specific, realistic, and action-oriented recommendations for handling every donor in your database
Get Started
For more information or to get started, please contact us at 877.546.2442, or fill out our brief contact form.